Killing Us Softly 3: Advertising’s Image of Women 

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Tony Porter: A call to men

 

•   The documentary film, Killing Us Softly III, It is targeted at women and men who are bombarded with advertisements every day.It takes a more recent view of advertising’s negative portrayal and impact on American society and culture.It also discusses the pressure women feel to be beautiful. If a specific type of beauty (young, white, thin...) is not obtained than the message it gives is that you are not worthy or valuable.A main point in the clip is that of women being objectified in advertisements. Often only one part of the body is emphasized so not only is a woman ‘a thing’ but only one part of that thing is focused on. Breasts, for example, are used to sell any and everything.It can be concluded that today advertisements portray women in an extremely dangerous and unfavorable light. Women are used as objects, animals and are suitable to subjection for male violence. These kinds of portrayals can be embarrassing and devaluing to the female self perception.Whatever the action may be, it is integral that both men and women take a stand against the objectification and violence of women portrayed in advertisements for future generations.  

   

• Porter tells powerful stories from his own life, including a story of rape, showing how a "mentality, drummed into so many men and boys, can lead men to disrespect, mistreat and abuse women and each other." He notes men are part of the solution and problem, promoting a specific solution to men: break free of the "man box." 

   

• socialization, the process by which people learn the characteristics of their group—the attitudes, values, and actions that are thought appropriate for them. Learning is what creates our sense of who we are as a man or woman—our gender identity.Both video relate to each other and also explains that the society expects different attitudes and behaviors from boys and girls. Gender socialization is the tendency for boys and girls to be socialized differently. Boys are raised to conform to the male gender role, and girls are raised to conform to the female gender or role.

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“You only live once, but if you do it right, once is enough.”

Society: elements of Social structure

 "Society"

Society is a fairly large number of people who live in the same territory, are relatively independent of people outside it, and participate in a common culture.Society is organized into different parts: institutions, social groups, statuses, and roles.

In all societies, however, they are either achieved or ascribed. Achieved statuses are ones that are acquired by doing something. For instance, someone becomes a criminal by committing a crime. In contrast, ascribed statuses are the result of being born into a particular family or being born male or female.Both achieved and ascribed statuses exist in all societies. However, some cultures choose to emphasize the importance of one or the other. 
 We also discuss in class about the conflict theory that there are also conflicts in all human societies, and all societies have systems for regulating it.Conflict between people or groups often arises from competition for resources, power, and status.

"CULTURE"

After taking Sociology Class, I think Culture is the way of life of a social group,the group's total person made environment including all the material and non-material products of group life that are transmitted from one generation to the next.In the other words culture includes knowledge,belief,art,morals,law,custom and any other capabilities and habits acquired by a member of society .Culture consists of patterns,explicit and implicit of and for behavior acquired and transmitted by symbols constituting the distinctive achievements of human groups.

Sociology

What is Sociology?

After taking some sociology classes, I believe that Sociology, generally speaking, is not only a study of diversity or commonality in traits among people; it is also a science about factors in a person’s life and how these factors culminate responses. Interestingly enough, its topics of concern seem to be directly determined by current and common events of the world. Through the invention and expansion of new ideas, popular trends and fashions through time, Sociology adapts to responsibly to service the very subjects of interest it studies; for, even the slightest change of a person’s daily experience can have an insurmountable impact on attitude, personal growth, family dynamics and basic group behavior.